Qualified Google Advertising Professional. Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager.

Overture's Precision Match™ product prominently displays a business' Web site in the search results of leading search sites like Yahoo! and MSN. This enables advertisers to reach over 80% of active Internet users and connect with customers who are searching for what they sell.

Site Match™, Overture's paid inclusion product, is an ideal complement to Precision Match™. Site Match enables advertisers' Web pages to be included, and constantly updated, in the powerful Yahoo! Search index database that drives standard (non-sponsored) search results across the Web. Site Match is a "must buy" when creating an effective search marketing campaign for your clients because it expands their reach to the Internet audience. By providing a standardized XML data feed to the Yahoo! Search index, you can ensure your clients' pages are accurately represented and frequently updated.

Overture's Local Match product enables businesses to target customers who research products and services on the Web but purchase offline. Whether the business has a Web site or not, it can drive customers into a physical store or generate calls for service within a specified geographic area.

Overture's Marketing Console is the premier product for tracking the effectiveness of online marketing campaigns. This easy-to-use, straightforward Web-based application enables search engine marketers and their clients to measure performance across all channels-including paid placement search, paid inclusion, banners, e-mails, affiliate programs and more-and determine which tactics, channels and creative are the most profitable.